Marketing Software
By: Act-On
Published Date: May 10, 2012
This 25-page Gleansight benchmark report explores how Top Performers are excelling in email performance through personalization.
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This white paper provides a brief overview of the trend toward consumerized IT and Osterman Research's recommendations for addressing it.
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With end-to-end enterprise marketing management solutions from IBM, you can transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels. Read to find out more.
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By: Pardot
Published Date: Mar 06, 2012
Download our "Marketing Automation Buyer's Guide" which contains over 20 pages of valuable information for evaluating a marketing automation solution.
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How much value do you place on time and expertise? This white paper explains how hiring a PPC Management agency will take your accounts to the next level while leaving you with time for your business.
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Download this complimentary report and learn about the overwhelming number of business managers using an application or service that is not sanctioned by IT.
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Understand how to leverage webcasting platforms to expand your reach and improve your communications to anyone, anywhere. This white paper goes over the technology, the services around the technology as well as benefits and best practices.
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By: Aprimo
Published Date: Jan 31, 2012
om managing multiple programs across an ever-expanding network of channels to fulfilling constantly evolving objectives-today's marketers have to juggle changing priorities and reduced budgets while remaining bold, creative and responsive.
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By: Pardot
Published Date: Jan 24, 2012
Learn how to best utilize inbound marketing campaigns to maximize your company's marketing efforts with our Inbound Marketing Guide. Get valuable tips
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Location-based technology for the mass market is an exciting new capability moving rapidly into the mainstream for mobile marketing and engagement
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See what CI professionals are saying about their technology strategies and challenges: focusing on improving the customer experience, data and measurement challenges, plans for outsourcing online technologies, and current technology use and plans for future adoption.
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By: Sitecore
Published Date: Apr 19, 2011
Sitecore's foundational white paper introducing the world to Engagement Value and why it's critical to measuring marketing effectiveness.
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CPC Strategy looked at more than 110 online retailers, 4,274,820 clicks, 82,845 orders, $1,158,604.41 in spend $7,867,575.91 in revenue to find the best comparison shopping engine (CSE) online.
Click here to download this free report.
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By: Calpont
Published Date: Mar 13, 2012
In this white paper you will find insight as to how the Calpont InfiniDB database performs far beyond the abilities of a row-based database.
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By: Calpont
Published Date: Mar 13, 2012
This paper focuses on conveying an understanding of columnar databases and the proper utilization of columnar databases within the enterprise.
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By: Calpont
Published Date: Mar 13, 2012
This paper looks at advances in database analytics and how they change the playing field for marketing executives willing to seize opportunities made available by new advances in hardware and software.
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By: SAS
Published Date: Feb 29, 2012
This paper provides an intro to managers and marketing professionals applying analytics to marketing to significantly improve outcomes. It explains not only why you need to make this shift, but also how you get started and what tools you'll need.
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By: SAS
Published Date: Feb 29, 2012
This collection is part of the ANA Magazine Thought Leadership Series sponsored by SAS. The articles explore the variety of ways to use analytics to create marketing functions that are more accountable and profitable.
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By: SAS
Published Date: Feb 29, 2012
This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base.
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By: SAS
Published Date: Feb 29, 2012
In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.
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By: SAS
Published Date: Feb 29, 2012
This white paper includes practical, candid and irreverent advice from Scott on what it really means to be real time in marketing and PR.
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Learn how to turn content assets into online consumer engagement andhigher web conversion rates. In this report, you'll find:
An overview of content marketing strategies and solutions
Keys to content development success
Must-haves for content
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Companies that systematically identify and energize their enthusiastic customers (AKA "Brand Advocates") to recommend their brand and products online are getting at least a 10X ROI in media and sales value. Download this Zuberance whitepaper to learn more.
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By: Kaon
Published Date: Feb 01, 2012
Describing product pain points without a visual is hard, and having a product at every sales engagement is near impossible. Learn how marketing tools show amazing product stories using stunning interactive visual experiences that win deals.
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By: Kaon
Published Date: Feb 01, 2012
Savvy marketers are looking for ways to reuse interactive content across multiple platforms and venues to save money. Learn how virtual product demonstrations can be CREATED ONCE and reused ANYWHERE to reduce costs and accelerate sales.
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